The Project:

Division buyout of a Woods Hole Oceanographic Institute (WHOI) subsidiary requiring review of branding and establishment of new company's identity

The Results:

Recognized as a stand alone business by commercial partners and not as a subsidiary of WHOI. Growth of business reputation in the market as a marine mooring specialist

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  • Review of business offerings, target markets and marketing needs

  • Assessment of existing marketing materials and social media  

  • Developed marketing strategy and communication plan

  • Production of new website

  • Creation of company brochure and updated product spec sheets

  • Social media plan actioned