NATICK WALPOLE VISITING NURSE ASSOCIATION (NWVNA)
The Project:
Merger of two well established non-profit VNA organizations
The Results:
Established customer retention and growth from a new market loyal to the new business identity
ACTIONS:
After
Before
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Assessment of existing marketing materials and social media
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Identification of competitors and their activities
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Review of existing offerings and finalization of new business offering
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Developed marketing strategy and communication plan
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Design & buy-in of new logo
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Creation of new website
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Creation of company brochure and product spec sheets
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Social media & print media communications plan rollout
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Review of ROI and market penetration (6 month mark)