NATICK WALPOLE VISITING NURSE ASSOCIATION (NWVNA)

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The Project:

Merger of two well established non-profit VNA organizations

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The Results:

Established customer retention and growth from a new market loyal to the new business identity

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https://www.nwvna.org/

old vna

ACTIONS:

Merger & Rebrand

After

Before

  • Assessment of existing marketing materials and social media  

  • Identification of competitors and their activities

  • Review of existing offerings and finalization of new business offering

  • Developed marketing strategy and communication plan

  • Design & buy-in of new logo

  • Creation of new website

  • Creation of company brochure and product spec sheets

  • Social media & print media communications plan rollout

  • Review of ROI and market penetration (6 month mark)